Monday, July 6, 2009

Is The Edge 103.9 Due For A Change?

I've never had many nice things to say about The Edge 103.9. And as the saying goes, 'if you don't have anything nice to say..." I admit that of all of the major FM stations here in the valley The Edge is probably my favorite. But that doesn't mean there isn't a lot of room for improvement.

My main complaint about The Edge is the increasingly stale playlist and lack of air play for anything not mainstream. The station, from my perspective anyways, is stuck in the 90's and what current artists they do play is made up of a seemingly very small group of artists. Enough with Kings of Leon, already!

I can't really fault The Edge too much, though. That's just the way corporate radio works. It's all about ratings and stations have to play what brings in ratings.

But, from the looks of things we might be seeing some changes at The Edge. And hopefully for the better.

Since last Friday the radio station has been DJ-less and has been focusing more on the music. They did air the nationally syndicated Kevin & Bean show this morning, however. If you head to The Edge's website you'll be prompted to participate in a survey on how they can improve the station.

Before you get too excited, though, this isn't the first time I can remember The Edge promising change. Just a few years ago listeners were encouraged to call the then general manager of the station and leave a voicemail of how they could improve the station. The result? We got some Ramones and Sex Pistols added to the stations rotation but ultimately not much changed.

Still, it's worth taking the survey in the hopes that it'll make a difference. I'm not holding my breath, though. I still foresee more 'Edge of the 90's' weekends in my future. Hooray!


Anonymous said...

As you said, they did this just a few years ago. Promising less DJ chatter, fewer commercials, and a better selection of music.

It lasted for a short while until the station slowly morphed back into what it had been. I don't expect much different this time around. Some lip service to get attention, then back to the same-old.

Anonymous said...

yeah, I just read an article about how they are going to start playing more "gold" which is apparently industry speak for 90's music. YAY!!! ( I hope you can see my sarcasm oozing out) Can we please play some new, and maybe even NOT main stream music occasionally?

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